8-Bit ADDYs

Campaign for the American Advertising Awards, The ADDYs. Our team developed the idea, created the call for entries materials and carried it all the way through the event and the awards. The call for entries were developed as if they were a vintage advertisement for an 8-bit video game, complete with instructions and cut screens. All the printed materials directed people to enter their best advertising work on the Nebraska ADDYs website. To carry the concept through, the website had the feel of a side-scrolling 8-bit video game. As users walked through the six levels, they fill up their inventory while they learn about the speakers, entry deadlines and show details. Creative Direction: Ben Spence, Web Design: Bryon Stuefer, Web Development: CJ O'Hara




Bennett Holzworth

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